Summer is Here: Time to Amp Up Your Personal Brand with these 3 Must-Have Images
Building a strong personal brand as a small business owner involves having a variety of images that show off different aspects of your brand and personality. Here are three types of images you should consider, along with some tips on how to use them:
Professional Headshots
Lifestyle Images. A.K.A. 'personality' shots
Product or Service Images AKA 'What I do for work' shots
Professional Headshots
Why: These images can be used in so many different situations and don’t need a "specific purpose." They’re essential for establishing credibility and making a great first impression.
Where to Use: Your website’s About page, social media profile photos, business cards, email signatures, speaker bios, and other landing pages on your website.
Tips: Make sure your headshots are high-quality, with good lighting, and reflect your brand’s style (whether that’s formal, casual, or creative).
Lifestyle Images A.K.A. 'personality' shots
Why: These are the images that stop people in their tracks! They grab attention, are super engaging, and attract the right kind of clients. Lifestyle photos showcase your personality, your day-to-day life, and give a behind-the-scenes look at your business. They help build a connection with your audience by showing the person behind the brand.
Where to Use: Ads, social media posts, blog posts, email campaigns, and more.
Tips: Include photos of you working, interacting with clients, or engaging in hobbies. These should be candid and natural, capturing real moments. Make sure each image is intentional and aligns with your brand.
Product or Service Images AKA 'What I do for work' shots
Why: These images show the different steps of your client journey, your experience, and other aspects of your job that you want to educate your audience about. They’re crucial for consistently educating your audience on social media and throughout your website about what it’s like to work with you.
Where to Use: E-commerce sites, social media, marketing materials, and advertisements.
Tips: Use high-quality images that highlight the features and benefits of your products or services. Incorporate different angles, close-ups, and context shots showing the product in use. Having a variety of these types of images will make social media so much easier, taking the guesswork out of what to talk about today. Each image has a purpose—just pair it with powerful copy (AI can help with that!).
Additional Tips:
Consistency: Make sure all your images are consistent in terms of quality, style, and branding elements (like colors and filters).
Authenticity: Authentic images resonate more with your audience. Don’t be afraid to show real moments and imperfect shots.
Professional Help: Consider hiring a professional photographer for your headshots and key lifestyle photos to ensure high quality.
Your actionable step: Incorporate professional, relatable images that showcase the value of your offerings to elevate your personal brand. These photos will keep your brand vibrant and engaging all year long.
New any of these 3 images? Sign up for my next mini session and get the essential images you need to keep your brand vibrant and engaging! Sign Up Here
